I joined one software company more than twenty years ago, when it was doing around £3m in revenue. I grew with it through technical operations, customer onboarding, deployments and migrations, as it became a business valued in the billions.
That gave me an unusually long, hands-on view of what actually breaks when a software business scales. The pattern is always the same: the work grows faster than the team, and the instinct is to hire. I spent years finding the other answer, redesigning how the work flows so it does not need more hands.
More recently that has meant AI. I design and ship production agents and automation across customer success and professional services. Now I am productising two decades of operational and build expertise into work and assets I own.
Away from the day job, I write and release original folk-pop music under my own name. Links are in the footer if you are curious.